FishCoin is a blockchain based traceability for the seafood industry. To address the fragmentation of most seafood supply chains Fishcoin has been designed as a peer-to-peer network that allows independent industry stakeholders to harness the power of blockchain using a shared protocol so that data can be trusted, transparent, and secure. It uses Stablecoin tokens that incentivizes data sharing by rewarding those who make the extra effort to capture and communicate data as tokens move from buyers to sellers in supply chains. This shifts the economic burden to downstream actors such as hotels, restaurants and retailers who benefit most from traceability. Unlike many blockchain initiatives, Fishcoin is not based on a central company or entity. Instead it is designed to be a decentralized ecosystem that incentivizes data capture so that an ecosystem of companies and 3rd party developers can benefit by adding value to the network.